Teach you how to show the beauty of clothes with lights

When shopping, we will obviously find that the same clothes, with and without lights, have completely different clothing display effects. In contrast, the shops with lighting design are easier to attract consumers. So what's the trick for the lighting la
From:SEEPOSH—Connie
When shopping, we will obviously find that the same clothes, with and without lights, have completely different clothing display effects. In contrast, the shops with lighting design are easier to attract consumers. So what's the trick for the lighting layout of clothing stores?


1. Model area lighting
The position in the clothing store where the models are used to display the single clothes is usually set off by spotlights or spotlights. The most commonly used lighting methods for models are direct overhead oblique lighting and oblique overhead lighting. When the light beam is irradiated from the oblique upper part, it can produce deep shadows and clear layers, which can create a three-dimensional and dreamy effect.


In addition, the following six principles can be followed when arranging lamps:
① Create attraction
② Properly improve the illumination
③ Key lighting
④ Color
⑤ Vertical lighting
⑥ The arrangement of lamps shall be flexible


2. Lighting of display area
The hanger display area is the best area in the clothing store to display the new products of the season and the best-selling goods. This area can fully display the whole picture of clothes, and it is convenient for customers to try on and feel the texture of clothes. Therefore, the lighting in this area should be concentrated on the clothes. Different lighting methods such as light-emitting panels and linear lights should be used to display the color of the clothes, and the lights should have good color rendering.




3. Clothes folding area
The clothes folding area is the area with the most clothes in the clothing store, so cleanliness is the primary requirement in this area. In the lighting arrangement, ceiling lamps, laminate lamps, lamp strips and other non main lighting fixtures are generally used instead of angular illumination, because this will produce uneven lighting effect and make the clothes placed untidy. The vertical way will make the light shine on the clothes evenly, and will not produce a confused feeling.



4. Grasp the sense of color balance
The color balance of the store can give customers a good impression, so as to win customers' favor and patronize again. If the color matching of the store is not balanced, it will cause a sense of discordance, and customers will feel uncomfortable when shopping in your store, and the sales of the store will naturally decline.

 Therefore, in the decoration, the color planning must be harmonious and try to purchase the lamps from the same lighting company. The clothes with high brightness should be placed in a conspicuous position, which can better attract the customers' eyes and stimulate the potential purchase desire. At the same time, the combination of warm and cold colors should be taken into consideration. Only in this way can the overall sense of fashion and comfort be created and a comfortable and free shopping environment be provided to customers.


5. Create a sense of color rhythm
The color planning should also reflect the "sense of rhythm", so as to reflect the changes of the store. Create a sense of rhythm through different color combinations, break the ordinary, bring vitality and vitality to the store, attract more customers, and improve commodity sales.



 There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
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